Search Engine Optimization

Often a main concern after having your web site online is then having it found on the Internet. The acronym (SEO) stands for Search Engine Optimization. There are many services out there that offer top ranking on the Internet, but it comes down to having your site contain the information you would like to be found for. Here at zubit we want to take a moment to explain what is involved in this and a good website done right does this for you.

A good place to start in explain some of this is to do some SEO my own website you are currently reading. I would like to be found for terms such as "Web Design Vancouver Island". Many who get a website want to be found for the term in what they do. Be it you build houses, you would want terms such as "House Building", "Construction" and so on. It would not do you any good to be found for "Construction" by someone on the other side of the world, so you may want to be more specific and target an audience relating to your geographic area. There are then many websites who do sell products online that sell to an international audience, so knowing the facts and understanding the competition helps you build a strategy that hits the target you aim for.

Going back to the term I want to be found for "Web Design", with Google let us look at some facts. Global monthly searches for "Web Design" tops 9 million per month. zubit's market is international, but with nine million searches, there is a lot of competition fighting for those nine million searches. Locally, local monthly searches are much less at about 300,000, so we have some idea of the numbers we need to compete with both locally and globally. On the other hand "Web Design Vancouver Island" has 590 global searches. That is a much more achievable number, but a bit more research would show "web design Victoria BC" has 1,300 global monthly searches. A key is trying to define your market and know what people are searching for in how it pertains to your business. With a bit of effort and research it is not to hard to find out what your site needs as content to be found and have a rough idea how many people may be potential searchers for you and then be showing in the results. There are basic standards in what to do in building your website and what not to do that helps you show up.